Croptracker, Inc. and its affiliates (“Croptracker”, “Dragonfly Information Technology Inc.”, “We”, “Our”, or “Us”) believe that protecting Your individual privacy rights is a key obligation of Our relationship, and We want You to be familiar with how We collect, use, and disclose information. These Privacy Terms (“Terms”) describe Our practices regarding information that We collect through Our web-based and mobile service applications (“Services”) and other means.

For Your convenience, click here to view answers to questions frequently asked by Our customers.

There are several categories of information that You provide Us or We may have access to through Your use of the Services or through other interactions with Us. Some of these categories have more restrictions on what We can do with the information, both for Your benefit and Ours.

1. INFORMATION WE COLLECT AND HOW WE COLLECT IT

1.1 “Personal Information” is information that identifies You as an individual or relates to an identifiable individual and may include:

Other categories of Personal Information We may collect include:

1.1.1 Restricted Personal Information

1.1.2 Farm Financial Information related to You

1.2 Costs or financial data associated with operational or agronomic activities on Your farming operation, such as contracts, revenue, costs, or profit

1.3 “Other Information” is information We collect that may not specifically identify You. If We are required to treat Other Information as Personal Information under applicable law, then We will use and disclose it only for the purposes for which We use and disclose Personal Information as detailed in these Terms. Other Information We may collect includes:

1.3.1 Electronic information

1.3.2 Demographic information provided

1.3.3 Aggregated /anonymized information

1.3.4 Farm operation information not related to You

1.4 We and Our service providers collect Information in a variety of ways, including:

1.4.1 Through the Services

1.4.2 Offline

1.4.3 From other sources

1.4.4 Through Your browser or device

1.4.5 Through Your use of the Services application

1.4.6 Using cookies, pixel tags and other similar technologies

1.4.7 Analytics

2. HOW WE USE AND SHARE INFORMATION

2.1 Restrictions on Our use and sharing of certain information

To protect Your more sensitive information, we restrict ways in which we use and share such information. We may share Your Restricted Personal Information and Farm Financial Information only with Our Service Providers, as required by law or, to the extent You authorize Our sharing it with third parties, such as agents, retailers, and distributors solely to facilitate providing the Services to You.

We will not, without Your consent, share Restricted Personal Information, Farm Financial Information, or aggregated Information that includes Farm Financial Information with (i) Our affiliates involved in the sale of seed or crop protection products; or (ii) Croptracker sales representatives or Croptracker affiliates’ field seed sales employees or independent seed sales representatives or certified services agents. Additionally, We will not use or share any of Your Farm Financial Information for purposes of seed or crop input pricing.

2.2 We and Our service providers use information collected through the Services and by other means for the following business purposes:

2.2.1 Providing the functionality of the Services and fulfilling Your requests

We will engage in these activities to manage Our contractual relationship with You and/or to comply with a legal obligation.

2.2.2 Providing You with Our marketing materials and facilitating social sharing

We will engage in this activity with Your consent or, if applicable, where We have a legitimate interest. You may opt out of receiving marketing materials at any time.

2.2.3 Accomplishing Our business purposes

We engage in these activities to manage Our contractual relationship with You, to comply with a legal obligation, and/or because We have a legitimate interest.

2.3 In addition to the above, when We collect Your information through means other than the Services, We may also use it to provide You with third party marketing materials.

We will engage in this activity with Your consent or, if applicable, where We have a legitimate interest. You may opt out of receiving marketing materials at any time.

2.4 We disclose information collected through the Services and by other means for the following business purposes:

2.4.1 Our affiliates for the purposes described in these Terms

2.4.2 Our third party service providers, to facilitate services they provide to Us

2.4.3 Agents, retailers, or distributors to facilitate the sale and distribution of Croptracker products and Services, which may include marketing, consistent with Your choices

2.4.4 Third parties that may offer You credit to purchase Our products or Services

2.4.5 Third parties in connection with licensing, product development, or similar arrangements

2.4.6 When You elect to disclose Personal Information

When We provide Personal Information to third parties, We will take reasonable steps to ensure those third parties protect that information.

2.5 In addition to the above, when We collect Your information through other means, We may also disclose it for additional marketing purposes.

2.6 We also may use and disclose information collected through the Services or by other means:

2.6.1 To comply with applicable law and regulations

2.6.2 To cooperate with public and government authorities

2.6.3 To cooperate with law enforcement

2.6.4 For other legal reasons

2.6.5 In connection with a sale or business transaction

2.7 Other Information and aggregated information that does not specifically identify You may be used or disclosed by Us for any purpose.

 

3. THIRD PARTY SERVICES

These Terms do not address, and We are not responsible for the privacy, information, or other practices of any third parties, including any third party operating any website to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by Us.

We are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including with respect to Personal Information You disclose to other organizations through or in connection with the Services or other means.

 

4. SECURITY

We seek to use reasonable organizational, technical, and administrative measures to protect Personal Information within Our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If You suspect or have reason to believe that Your interaction with Us is no longer secure, immediately notify Us of the problem by any means described in the “Contacting Croptracker” section below.

 

5. CHOICES AND ACCESS.

5.1 Your choices regarding Our use and disclosure of Your Personal Information

We give You many choices regarding Our use and disclosure of Your Personal Information for marketing purposes. By contacting support@croptracker.com, You may opt out from receiving future electronic marketing messages and request that We not share Your Personal Information with unaffiliated third parties for their marketing purposes.

We will try to comply with Your request(s) as soon as reasonably practicable. Please note that if You opt out of receiving marketing-related messages, We may still send You important administrative messages, from which You cannot opt out.

5.2 How You can access, change or suppress Your Personal Information

Subject to limited exceptions under applicable law, You have the right to access, update and correct inaccuracies in Your Personal Information in Our custody and control. You may request to access, review, correct, update, suppress, restrict, or delete Personal Information, or object to the processing of Personal Information in Our custody or control by emailing Us at support@croptracker.com or writing to Us at the contact information set out below. We will respond, consistent with applicable law, and may request certain Personal Information for the purpose of verifying the identity of the individual seeking access to his or her Personal Information records.

In Your request, please make clear what information You would like to have changed, whether You would like to have Your Personal Information deleted from a Croptracker database, or otherwise what limitations You would like to put on Our use of Your Personal Information. We will try to comply with Your request in a reasonable time or the time period prescribed by applicable law.

 

6. RETENTION PERIOD.

We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law.

The criteria used to determine Our retention periods include:

7. USE OF SERVICES BY CHILDREN.

We are committed to protecting the privacy needs of children, and We encourage parents and guardians to take an active role in their children’s online activities. The Services are not directed to individuals under the age of sixteen (16), and We do not knowingly collect Personal Information from individuals under 16.

 

8. JURISDICTION AND CROSS-BORDER TRANSFER.

Personal Information may be stored and processed in any country where We have facilities or where We engage a service provider, and by using the Services You understand that Personal information will be transferred to countries outside of Your country of residence, including the United States, which may have data protection rules that are different from those in Your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access Your Personal Information.

Additional Information Regarding the EEA: Some of the non-EEA countries are recognized by the European Commission as providing an adequate level of data protection according to EEA standards (see the full list of countries). For transfers from the EEA to countries not considered adequate by the European Commission, We have put in place adequate measures, such as standard contractual clauses adopted by the European Commission to protect Your Personal Information. You may obtain a copy of these measures by contacting Us in accordance with the “Contacting Croptracker” section below.

 

9. SENSITIVE INFORMATION.

We ask that You not send Us, and You not disclose through the use of the Services or other means to Us, any sensitive Personal Information (for example, social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership).

 

10. UPDATES TO THESE TERMS.

We may change these Terms at any time. The “LAST UPDATED” legend at the top of this page indicates when these Terms were last revised. Any changes will become effective when We post the revised Terms on the Services. Your use of the Services following these changes means that You accept the revised Terms and that the revised Terms will apply to any of Your Personal Information or Other Information in Our possession at that time.

 

11. ADDITIONAL INFORMATION FOR THE EEA.

If You are located in the EU, You may also lodge a complaint with a data protection authority for Your country or region, or where an alleged infringement of applicable data protection law occurs. A list of data protection authorities is available on the European Commission website.

 

12. LIMITATION OF LIABILITY AND DISPUTE RESOLUTION.

To the extent permitted by applicable law, the provisions of Section 7 (Limitation of Liability), Section 8 (Dispute Resolution), and 10.1 (Governing Law) of the Croptracker Terms of Service apply to any disputes arising out of or relating to these Terms in any way. These Terms limit Our liability to You and limit the ways in which You can bring a claim against Us arising out of or relating to these Terms. You should read those terms carefully before You provide any information to Us.